BC Healthy Families

CLIENT Healthy Families BC | Government of British Columbia

AGENCY Traction Creative

ROLE Illustration

BC Healthy Families is an initiative of the provincial government aiming to educate the public on healthy lifestyle choices in the following areas: Food & Nutrition, Activity & Lifestyle, Pregnancy & Parenting, and Aging Well.

Shopping Sense

Aiming to teach BC residents how to shop healthy and affordably, the government has created Shopping Sense: a virtual and interactive trip through a grocery store, featuring helpful tips and nutritional advice.

Commissioned by Traction Creative, I helped to create illustrations of various foods, products and grocery story departments to be used within this interactive game.

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