QuickMobile by Cvent
COMPANY Cvent
ROLE UI Design, Branding,
Creating custom UI sets that reflect customer brand guidelines
QuickMobile allows event planners to manage attendees at any size event. The mobile event platform drives attendee engagement with features such as scheduling, announcements, social connections, live polling, gamification and meetings.
UI Customization
One of the benefits of QuickMobile’s platform is that customers have the ability to customize each application with their own brand. Our customization process involves guiding project managers and clients through the design process, providing customized mock-ups and assisting our clients with building their personalized event and or application. As a member of the Design team, I’ve helped multiple F100 clients to own their applications by making sure that their brand is fully reflected in all of their products.
Quickmobile Platform
Event Graphics Branding Refresh
Upon initial creation of every event, our users will see QuickMobile test graphics before applying their own branding. These graphics allow our users to fully configure their event prior to or during the design stage.
I created a visual refresh of these graphics, which will be visible on our event level CMS and in un-branded customer test-builds.
Onboarding Redesign Proposal
The goal of this proposal was to refresh the look and feel of our app, while simplifying the user onboarding experience.
Painpoints to address in current onboarding flow:
The current onboarding experience is cumbersome. Upon initial sign-in, our users are required to navigate through multiple screens before viewing any content that allows them to engage in the attendee experience.
The current system uses one splash page size for all mobile apps. These splash pages often appear distorted on Android devices, due to the variety of screen sizes. The distortion is especially noticeable on text-heavy images or splash pages with circular logos and graphics.
Splash pages are often overloaded with too much content. Many clients see the splash as an opportunity to include as much information/branding/advertising as possible, instead of providing the user with a clean and simple experience
QM’s CMS system was in need of an update: the previewer didn’t provide an accurate representation the current UI.
Too many customization options were being provided on the CMS, such as a large variety of text colors, resulting in poor visual hierarchy and readability.
Proposed Solution:
Our proposal eliminates the use of splash and introduction pages. Instead, users will see one login screen where all onboarding steps will occur within a series of modal windows. This way, the user won’t feel like they’ve navigated halfway through the app before interacting with meaningful content
As an alternative to the customized splash page, we will brand the onboarding experience by floating the application logo (client or event branded) overtop of the background image. This eliminates distorted graphics caused by the single image splash page and provides and a cleaner look than the often content-heavy splash pages.
Our proposal also includes a QP refresh which eliminates unnecessary input fields, reassigns color values and creates a previewer that accurately represents the UI of our apps.