Pharmatech Associates
AGENCY York & Chapel
ROLE Visual Design, Branding, UI
Pharmatech Associates is an international consulting agency that services the regulated life science industry. Advising clients that range in size from startups to large multi-national corporations, their technical expertise is in four main areas: product and process development, compliance, regulatory, and validation.
Brand Identity
Along with my team at York & Chapel, I helped to develop a refreshed suite of brand assets for Pharmatech, with a focus on the following elements:
Logo development
Website redesign
Stationary and business cards
Print Collateral, including:
brochures, infographics, whitepapers, and tradeshow branding.
Logo Design
The objective in redesigning Pharmatech’s logo was to ensure it encapsulated the four spheres of the company’s expertise:
1. Compliance
2. Product & Process Development
3. Regulatory
4. Validation
The new logo accomplishes this by using four interlocking circles with a complementary wordmark and fresh new colour palette.
Website Design
I helped to redesigned the Pharmatech Associates website using a new pared-down site map and straightforward navigation. The home page features Pharmatech’s four spheres of expertise and easily directs visitors to learn more about the company, navigating easily through the twenty-eight page site.
During this process, my focus was to build out the visual UI for this website, setting and adhering to a set of style guidelines throughout each page.
Website design was circa 2014 and as such, has undergone additional updates since working on this project.