Harbour Air Branding
As the sole visual communications designer at Harbour Air, it has been my job to build upon and enforce the company branding across all collateral. This has involved coordinating and providing direction to multiple stakeholders, including internal staff, external agencies and marketing partners.
The types of branding projects that I’ve worked on at Harbour Air have included everything from logo design, print collateral (signage, brochures, rack cards, map design), website design and maintenance, digital assets for web & social, digital campaign design, airplane wraps, and design services for ancillary branches of the company. Working as part of a smaller team, I’ve had the opportunity to learn and grow my skills in multiple areas and have contributed to the growing success of the Harbour Air brand.
Logos and Badges
As Harbour Air expands their services and introduces new initiatives, I’ve had the opportunity to work on a variety of branding elements such as logos and badges for various branded projects. The following is a list of badges & logos, displayed below.
HARBOUR AIR | Harbour Air Seaplanes revised to Harbour Air
ePLANE | Harbour Air electric plane project
CARBON NEUTRAL | Celebrating Harbour Air’s status as the world’s 1st & only carbon neutral airline
POWELL RIVER | Harbour Air location badge
KELOWNA | Harbour Air location badge
TOFINO | Harbour Air location badge, adapted from former badge to include HA plane
WHISTLER | Harbour Air location badge, former badge adapted to include route launch dates
HA HEALTH FIRST | Logo created and used on all Covid 19 safety material
HA Holiday Logo | Created for external holiday messaging such as eblasts
Harbour Air Health First
Harbour Air Health First was a program created to address the growing concern and safety regulations around travelling during the Covid-19 pandemic. We created the HA Health First program as a way to brand and effectively communicate everything Harbour Air was doing to keep our passengers safe.
As part of the program, I created the Health First Badge and accompanying branding, which accompanied all Harbour Air communications and advertisements created during the early pandemic period. This badge was used on our website graphics, social media accounts and posts, digital and print advertisements, as well as all customer-facing signage and communications used in terminal and through email. It was a quick identifying element for customers who may have concerns about the safety of flying during uncertain times.
HA HEALTH FIRST | PAGE HEADER & HOMEPAGE TILE
HA Health First Infographics
Created for use on HA Health First Landing Page and Marketing Emails
As part of the HA Health First program, I created these web page infographics to address the ever changing provincial guidelines. These infographics walk passengers through each step of the travel process, pin-pointing various safety touch-points and safety regulations being implemented. The graphics were frequently updated to reflect each phase of the provincial Covid-19 regulations.
THREE STAGES OF TRAVEL
Check-In
Boarding
On-Board
Each of these stages lived within it’s own accordion tab on our HA Health First webpage. The infographics numbers correspond to safety procedures listed in the accompanying copy.
Example:
Check-In 1. Plexiglass, Check-In 2. Health First Declaration Form, etc.
HA HEALTH FIRST | SAFETY MEASURES FOR CHECK-IN
HA HEALTH FIRST | SAFETY MEASURES FOR BOARDING
HA HEALTH FIRST | SAFETY MEASURES ON-BOARD
Homepage Refresh
In 2021, I helped to refresh the overall UI design of the Harbour Air homepage. The previous homepage was beginning to look outdated, the booking widget was difficult to use, and we wanted to reorganize how information was being displayed at first glance. I had the opportunity to provide feedback on the new site map, expand the booking widget to be more prominent, and produce a fresher, more cohesive look and feel.
Project objectives
The primary objectives of redesigning the homepage were as follows:
To enlarge and make the booking widget the primary focus
Separate Book Flight and Book Tour into their own tabs
Highlight promotional messaging above the fold
Reorganize site navigation
Modernize and highlight homepage categories
Create feature banner for HA Health First program
Previous homepage design
Note: Harbour Air is currently rebuilding their website and moving to a headless CMS platform. I have been and continue to be part of the migration process, including UI feedback and content migration. The above link may not be an accurate reflection of the live Harbour Air site at the time of viewing.
Introduction of Wheeled Operations
In November of 2024, Harbour Air introduced wheeled flights to its list of services. Prior to this, the airline flew only on floats, which resulted in reduced service times through the winter months. Introducing flights on wheels has allowed Harbour Air to expand into the early morning and evening hours, due to the fact that wheeled aircraft can fly during periods of low light.
The Marketing team was tasked with quickly branding and promoting the new wheeled service. The objective being to raise awareness in the community, sell seats on the newly available routes, and increase customer confidence in the reliability of flying with Harbour Air.
Print Material
Some of my design initiatives included tent cards, roll-up banners, and other print materials to promote and explain the new product to our existing customer base. I designed Wheeled Flight rack cards that are placed within the seat backs on all of network flights. These rack cards target existing customers who may be unaware of Harbour Air’s newly expanded services.
Digital and Paid Advertising
Along with organic website assets and social media material, our team utilized paid digital advertising to expand awareness outside of Harbour Air’s existing customer base. For this campaign, I created a series of informational digital ads, which highlight the new service, lead-in pricing, and product availability.
